Enterprise culture is the driving force in the core competitiveness of an enterprise. If an enterprise wants to pursue long-term development, to become bigger and stronger, it must have long-lasting motivation that can guide the enterprise to break through its life cycle. This motivation is not money, not systems, not entrepreneurs, and not power, but a value system derived from culture. The development process in the Eastern Group over the years has confirmed the Chairman Huang Zhigang's beautiful hope of "One step at a time, creating a new Eastern!" Looking at the growth of the Eastern group in recent years, we can easily see the persistent efforts and hard work of all the people in the Eastern.